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Avoid the 30

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Click on a region for more
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Project Director Skip Showalter (951) 351-6046 |
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Think Before You Drink
Follow these easy steps, and drivers can enjoy a safe and festive holiday without jeopardizing
their life and the lives of the others who may be on the road.
- Plan a safe way home before the festivities begin
- Before drinking, please designate a sober driver and give that person your keys
- If you’re impaired, use a taxi, call a sober friend or family member, or use public transportation
so you are sure to get home safely
- If you happen to see a drunk driver on the road, don’t hesitate: Report Drunk Drivers, Call 9-1-1!
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Mission Statement
Avoid The 30 is a program designed to draw upon the talents of Riverside County law enforcement agencies, media advocacy, and
community coalitions to work towards the common goal of reducing the number of people driving vehicles under the influence of alcohol,
other drugs, or while drowsy. We will do this by educating the public on the dangers of drinking and driving, driving under the
influence of other drugs, and driving when drowsy. We will encourage people to use designated drivers. We will conduct active
enforcement campaigns county wide and follow through to ensure prosecution of offenders. We do this to make the roadways in Riverside
County safer for our loved ones and everyone else who drives a vehicle responsibly.
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2011/2012 AVOID the 30 DUI Campaign – Riverside County
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Riverside Police Department will serve as the host agency for a regional DUI effort in Riverside County.
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$303,000 funded by a grant from the California Office of Traffic Safety (OTS) through the National Highway Traffic Safety Administration.
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The goal of the program is to reduce the number of persons killed and injured in DUI related collisions and raise general public awareness regarding the problems associated with drinking and driving in the county of Riverside.
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Over 30 Riverside County agencies will be participating in county wide enforcement operations, including DUI checkpoints and county wide saturation patrols.
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The grant provides funding for large and small-scale enforcement operations including DUI checkpoints and county-wide saturation patrols.
2009 FACTS AND INFORMATION
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Nationally, in 2009, there were 10,839 alcohol-related fatalities. This represents 32% of the total traffic fatalities for the year. This is an average of one alcohol-related fatality every 48 minutes in 2009.
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In California, there were 1,263 people were killed in alcohol-related crashes, down from 1,355 fatalities in 2008.
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In California, there were 26,058 people injured in alcohol-related crashes, down from 28,463 in 2008.
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In Riverside County, there were 96 people killed in alcohol-related collisions, down from 119 in 2008.
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In Riverside County, in 2009, there were 1,493 people injured in alcohol-related collisions, down from 1,655 in 2008.
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In 2009, alcohol involved fatal collisions decreased 7.5% and alcohol involved persons killed also decreased 6.8% over the previous year. This is the third year in a row to show a decrease in the number of alcohol involved fatal collision and persons killed in those collisions.
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In 2009, drivers involved in fatal crashes were twice as likely to be alcohol-impaired on weekends (31%), than during the week (16%).
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For all crashes, the rate of alcohol involvement is four times higher at night.
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