Avoid the 30 - Press Information - Riverside County, California


For more information contact: Program director - Karen Haverkamp 951-353-7980

30 Oct 2008	Avoid the 30 Riverside County Halloween DUI Crackdown
02 Sep 2008	Avoid the 30 Riverside County Arrest 390 Impaired Drivers over Labor Day Crackdown
29 Aug 2008	Avoid the 30 Riverside County launches 3rd Weekend of Intensive Crackdown on Impaired Driving
21 Aug 2008	Avoid the 30 Riverside County launches 2nd Weekend of Intensive Crackdown on Impaired Driving
13 Aug 2008	Avoid the 30 Riverside County launches intensive crackdown on Impaired Driving
02 Jul 2008	Buzzed Driving is Drunk Driving
27 May 2008	Memorial Day weekend Avoid campaign - FINAL UPDATE
25 May 2008	Memorial Day weekend Avoid campaign - UPDATE
22 May 2008	Riverside County to combat driving under the influence
23 Apr 2008	Riverside County police agencies commence special traffic enforcement program

See photographs from the April 2008 press conference
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In August, 2009, the Office of Traffic Safety sponsored an advertisement for the Avoid Program on Revision-3's "Totally Rad Show" (August 19, 2008, Episode 74). Revision 3 is one of a new breed of IPTV (Internet Protocol Television) broadcast companies featuring various shows, broadcast directly over the Internet to viewer's computers. Their shows can then be watched on the viewer's computer, streamed to their home televisions, or downloaded and watched on iPods, cellular telephones, and other video equipped devices.

The "Totally Rad Show" and other programs on Revision 3 reach over 2 million viewers every week. With the majority of the show's viewers between the ages of 18 and 34 years of age, this advertising directly targets those most at risk for drinking and driving. The hosts presented the program's information in a relaxed, yet very passionate style.

Watch an excerpt and the ad from the "Totally Rad Show".